About Me​

​

I’m a Direct Response Creative with a background in video editing, creative strategy, and performance marketing for DTC brands. I specialize in developing high-converting paid social creatives that combine compelling storytelling with data-driven creative decisions.

​

My experience spans the entire creative process—from concept development, scripting, production, and editing to motion graphics, AI-powered content creation, and creative optimization. I’ve produced UGC, branded content, static ads, GIFs, and performance-focused campaigns across Meta, TikTok, YouTube, and other digital platforms.

​

I enjoy building scalable creative systems, experimenting with new AI workflows, and collaborating with cross-functional teams to create ads that not only look great, but drive measurable business results.