Winning comparison concept scaled across multiple hooks, versions and ad accounts to more than $1.1 million in cumulative media spend. One standout Hook 4 variation generated 328 purchases on $45.9K in spend with a 2.10x purchase ROAS.

AI-assisted performance creative generating 656 purchases on $66.9K in spend at a $102 cost per purchase.

Motion-led direct-response creative generating 165 purchases and a 5.01x purchase ROAS.”

High-volume UGC Edit scaled beyond $202K+ in media spend and generated 1,563+ purchase results.

Audience-expansion winner generating 158 purchases at an $89 cost per purchase and 5.83x purchase ROAS.

A timely, fast-paced listicle ad combining a seasonal hook with five persuasive product benefits. The creative generated 210 purchases on more than $49.5K in media spend.